WOMEN ARE ALREADY LOOKING AHEAD TO FORECAST HOW THEY’LL TAKE THEIR SELF-CARE TO THE NEXT LEVEL.
With a new year on the horizon, it’s no surprise that wellness enthusiasts are already looking ahead to forecast how they’ll take their self-care to the next level. Just about every week, it seems like a new Soul Cycle or Equinox has popped up — and emerging wellness brands such as FaceHaus, Shape House and Nap Bar are continuing to grow in appeal and popularity.
According to the Global Wellness Institute, the global wellness market is now valued at $4.2 trillion, up 12.8% from $3.7 trillion in 2015 — and it’s only expected to continue growing over the next few years as we continue to recognize the importance of valuing ourselves first. As a result, and in an attempt to capitalize on consumer demand, just about every brand—from weight loss oriented companies such as WW and Jenny Craig to consumer brands such as Nestlé and GM — is repositioning itself as a wellness company. It’s a trend known as “the pivot to wellness.”
Our friends at MINDBODY recently conducted a 2020 wellness index study, and here’s where they think you’ll be spending all your coins next year to help you get zen.
People love to experience wellness — with the most common being spa retreats, fitness pop-ups and wellness festivals. Forty-two percent of those polled valued experiences over material possession. That means in 2020, you’ll see your favorite brands capitalizing off the intersection of things you love to do — trap meets yoga, fitness pop-ups that intersect your favorite apparel companies, and we can’t forget wellness-focused vacations such as Cayman Rejuvenate and the Integrative Hea